Hongkong LandLANDMARK Christmas 2017visit page
Shopping and dining
Key objectivesTo create noise and enhance customer engagement to a new level, riding on the theme of “Unlock Your Imagination At LANDMARK” while driving drive quality traffic and business to LANDMARK during the Christmas shopping season.
DeliverablesOur acquisition strategy started with inviting visitors — especially affluent shoppers who live and base their lifestyle around Central — to come to the mall via a 60-sec and 4 x 20-sec animated online videos. From offline to online activations, we blended the virtual and physical worlds together — creating a rich experience and deep connection that can extend beyond LANDMARK. Online banners, POSM (video, lightboxes, pillar wrappers, wall stickers and digital standees) were also deployed to create awareness. The animated videos were also played at a high-traffic area of the mall.
Results The Spark Awards 2018 – Best Media Campaign Experiential – Gold Award
YoY Variance (2017 vs 2016)
Number of customers: +7.1%
Average spending per customer: +15.2%
Highest daily redemptions: 2.3%