Wake up to great stories and fresh ideas with our branded content
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Our audience

South China Morning Post (SCMP) has been the region's main source of Asian and international news since 1903, and it continues to attract globally minded readers from all around the world.
50MMonthly active users 
197MMonthly page views  
Google Analytics, Mar 2020 (All platforms: SCMP.com, Abacus, Inkstone and Goldthread) 
Reach out to these influential and affluent readers with the region's best advertising vehicle.LEARN MORE
Source: Digital readership, 2019 Q4 Nielsen Media Index: Hong Kong Report 

Our solutions

Branded ContentEngaging multi-format storytelling // Content creation using SCMP’s voice // Branding and content distribution strategy
Bespoke Publishing Diverse range of magazines
// Corporate brochures // Lifestyle books and booklets
Custom Events Business events with influential leaders // Lifestyle events and private functions // Holistic event consultancy and management
Creative ServicesAdvertising ideation and copywriting // Collateral development and production // Implementation of direct marketing campaigns

Our platforms

Our flagship product reporting on China and Asia with global impact attracting news consumers from all over the worldexplore
A digital news brand focused on China's tech industry explore
A daily news brief for those curious about the impact of China’s growth on the worldexplore
A dynamic video-centric and social-first brand producing nuanced Greater China stories in the culture, food and travel sectorsexplore

Our clients