HK PhilIn Concertovisit page
Branded Content
Key objectivesTo ride on the momentum of the 45th anniversary of the Hong Kong Philharmonic Orchestra (HK Phil) to raise public awareness, and to highlight the brand’s concerts.
DeliverablesSCMP’s mission was to produce the “In Concerto” series: two episodes in the form of written articles, with photos hosted on pages designed and developed by SCMP, along with Facebook content distribution and an eDM to targeted audiences.
Launched in June 2018, the first episode recorded 47,000 pageviews.