For the past 21 years, Karrie has dedicated herself to brand communications. Her passion for developing global and local brands in Asia has led her to live and work in Asian cities with major communication networks.
Throughout her career, she has engaged in all facets of brand building, business strategy and integrated communications across a variety of platforms, working in categories ranging from luxury, lifestyle and retail to non-profit.
“Two heads are better than one” is her motto: Karrie’s creative entrepreneurial and local activation experiences have reinforced her belief that only truly collaborative teams can transform businesses. Karrie is right at home at SCMP, leading the Sales and Marketing Solutions Specialists units to embrace digital transformation, and spearheading sales and business development in response to evolving marketer needs in the region.
Karrie was named one of the winners at the 2020 Women to Watch, organised by Campaign Asia Pacific, which celebrates inspiring and exceptional female talents across marketing, media, technology and communications in Asia-Pacific.