The pop-up event attracted over 480 guests, including marketers, media agencies, and SCMP readers.
Nearly 300 posts of user-generated content on social media, with nearly 55,000 engagements through our dedicated campaign hashtags.
More than 648,000 video views – reaching over 786,000 users across Facebook, Instagram, YouTube, and LinkedIn, resulting in some 24,000 engagements and positive reactions on those channels.
More than 170 email enquiries to the dedicated Morning Studio email inbox, leading to a number of new content projects.
Branded content revenue for SCMP increased by 154% from the first half to the second half of the fiscal year — attributed mainly to activities surrounding the announcement and official launch of Morning Studio.
Morning Studio winning Gold
for Best Launch / Rebranding, Silver
for Best Promotion, and Bronze
for Best Original Content at The Spark Awards 2019
for Media Excellence.