Celine AsrilSenior Content StrategistPassionate storyteller with an eye for compelling insight that adds impact
Celine, a seasoned journalist and award-winning advertising content strategist, is delighted to be part of the Morning Studio team, where she uses her skills to create dynamic marketing content with a global impact across South China’ Morning Post’s many digital and print platforms.
 
Only two years after joining the Singapore-based creative advertising agency, TBWA Group, her outstanding work led to her receiving the Institute of Advertising, Singapore’s “Rising Star of the Year – Strategic Planner” award.
 
During her time at the agency, where she served as its first regional content strategist, she showed how compelling insights and eye-catching data can be used to enhance a brand’s impact.
 
Celine, who spent eight years at the start of her career as a lifestyle reporter and editor, has seen her work featured on websites and in publications such as Forbes, Esquire Singapore, CNN, TODAY and Tatler.
 
She says the one constant throughout her career is her passion for telling stories that matter – and telling them well.
“Good planning is 58.21% of the story won”
morningstudio@scmp.com