Victoria has spent her career helping businesses elevate brand advocacy through content and influencer marketing, social media, public relations and events. Her passion for marketing has helped her gain extensive experience in the field, from luxury retail to fashion media.
Before joining Morning Studio, Victoria was head of marketing for Cosmopolitan and Harper’s BAZAAR magazines in Hong Kong, which saw her collaborating with local, regional and international fashion, beauty and lifestyle brands.
Her view of brand marketing strategy is influenced by the words of Anna Wintour, Vogue’s editor-in-chief: “Create your own style. Let it be unique for yourself and yet identifiable for others.” Victoria believes you don’t have to follow what every brand does: create your own unique story and the right audience will be attracted.