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Singapore Grand PrixRacing through Singaporevisit page
Branded Content
Sports Events
Key objectivesEach year, some 250,000 spectators cheer on the high-speed action from the audience stands at the Marina Bay Street Circuit. 

The campaign with Morning Studio aimed to drive ticket sales of Singapore Grand Prix 2019, targeting both racegoers and those interested in the entertainment lineup.
DeliverablesAn interactive map was launched along with a written article to provide fun facts and stories about the race.

It gave readers a deeper understanding of the area and its rich entertainment activities, and food and beverage offerings.

It aimed to attract Hong Kong readers and generate the impulse to visit.
Results
The channel has generated over 35,000 page views and 200,000 banner impressions

It also performed well on social media, with social media reach over 370,000 users and engagements exceeding 11,000. 
morningstudio@scmp.com
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