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Technology Innovation
Key objectivesBrandHK asked Morning Studio to create content on SCMP.com that would help raise awareness of Hong Kong’s position as a leading global city and thriving centre of hi-tech innovation by highlighting its rapid and effective response to the Covid-19 pandemic.
DeliverablesMorning Studio produced a multimedia story featuring infographics, two written stories and one video-led article to highlight Hong Kong’s position as a leading global city and thriving centre of hi-tech innovation. 

Promotional banner was produced to drive traffic to stories on SCMP.com. The articles and videos were further adapted and distributed on off-platform channels including Facebook and LinkedIn. SCMP in-article poll questions were used to discover more about audience consumption of the series’ content.
Results
The article received more than 50,000 page views and over 43,000 unique visitors – of which 64%+ were from the targeted location of Hong Kong. 
 
The multimedia infographic story featured a combination of different graphics and illustrations to accompany the text, 
 to create a visually dynamic, fun story that appealed to readers.

Effective off-platform distribution enhanced reach and engagement by expanding its reach to 
more than 164,000 users and generated over 10,000 engagements.
morningstudio@scmp.com
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