Hong Kong Tourism BoardHoliday at Homevisit page Branded content
Travel & Tourism
Key objectivesTo boost Hong Kong’s domestic tourism, despite the continuing Covid-19 outbreak, by creating engaging content focusing on the city’s “hidden treasures” – attractions residents may have missed – linked by themed walking routes, restore consumer confidence and enhance locals’ bond with their home.
DeliverablesAn e-travel guide was created covering more than 100 unique points of interest across Hong Kong connected by itineraries and routes in six categories, which were designed and produced in three languages (English, Traditional Chinese and Simplified Chinese).
6 online branded content stories on SCMP.com, including 5 with videos.
Media promotions across SCMP platforms.
Results
The series of stories attracted more than 218,000 page views and over 43,500 video views across SCMP platforms.
