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HKSTPHealthy living: Tech for goodvisit page
Branded Content
Technology & Innovation
Key objectivesTo highlight Hong Kong Science and Technology Parks Corp’s work promoting innovation and technology start-ups in Hong Kong, including those focusing on health tech to prevent and treat medical conditions. This content series highlighted health tech innovations created amid Covid-19.
Deliverables5 video-led articles on Hong Kong heath tech start-ups, including companies offering hope for cancer patients, innovations to improve air quality in buildings and hi-tech efforts to create a clean room for the production of medical-grade face masks.
Results
The Healthy living: Tech for good stories generated more than 328k pageviews, reached over 195k users, 
and achieved more than 2.8 million banner and social media impressions.

3 of the 5 episodes were listed under Trending Content on SCMP.com.

The series of stories was well promoted on SCMP’s platforms and achieved 55k social media engagements.
morningstudio@scmp.com
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