InvestHKFinding Your Spark in HKvisit page
Key objectivesTo promote the StartmeupHK Festival 2018 and help InvestHK achieve international audience awareness of and attendance at the tech innovation event.
DeliverablesActing as a one-stop shop for content creation, design production, and content distribution, SCMP proposed two "episodes" for the campaign aptly named "Finding Your Spark in HK". The first episode, launched before the event, started with a story about Hong Kong’s unique proposition as Asia’s gateway and home to a thriving startup ecosystem – geared specifically at building awareness of the StartmeupHK Festival 2018. Meanwhile, the aim of the follow-up episode was to present post-event highlights. In order to enhance audience engagement, SCMP’s content experts created long-form stories featuring infographics and videos as part of the campaign. Tailor-made banners on SCMP.com and SCMP’s Facebook page were designed to drive traffic to the StartmeupHK Festival’s digital platforms.
The channel’s total pageviews were 110,000 across the two-episode series.