Swire Properties LimitedDiscover Taikoo Place: Sustainability Lunchtime Talksvisit page
Event Management – Webinar
Key objectivesA series of three virtual lunchtime talks or webinars was organised to raise public awareness and increase understanding of sustainability issues. The discussions, featuring the founders of Honestly Green and Green Queen, two Hong Kong online platforms promoting sustainability, explored case studies based on the United Nations Sustainable Development Goals, which include things such as climate action, responsible consumption and production, and clean water and sanitation.
DeliverablesMorning Studio created the management of the series of three webinars, from the early creative development to on-site co-ordination of the live events.
The talks’ expert speakers featured thought leaders from Singapore, Taiwan and Hong Kong.
The use of digital technologies, such as real-time polling, and Q&A and chat room sessions were used to enhance audience interaction and engagement. In particular, viewers were able to ask questions using an in-app Q&A function during the panel discussions, after which the moderator picked some of these questions and asked the speakers to respond during the talks.
Lively conversations were encouraged during the webinars, with the speakers and viewers interacting through the use of activities such as live polls, and Q&A and chat room sessions.
Morning Studio also developed bespoke marketing materials, including electronic direct mails and social media, to expand the reach of the series.
The average viewing time for each one-hour event was around 76%, which outperformed the industry average.