Chengdu GovernmentGlobal Innovation and Technology Forum 2020visit page
O2O solution
Forum
Key objectivesTo highlight business and investment opportunities by expanding dialogue between leaders from government, commerce and finance, nurture innovation, and show how partnerships, and leveraging hubs, such as Chengdu, Hong Kong and Singapore, can help Asia drive the global economy.
DeliverablesMorning Studio produced a banner ad on SCMP.com, plus eDMs, a LinkedIn post and a print ad, which were distributed on the South China Morning Post (SCMP) platforms to target audiences with interest in the “new economic reality” and economic development initiatives such as the Guangdong-Hong Kong-Macau Greater Bay Area, China Western Development, and other strategic plans to expand China’s economy.  

The event key visual was produced and a website launched with embedded YouTube live streaming, as well as streaming on WeChat and Youku, in partnership with the co-organiser, China’s National Business Daily newspaper. 

Speeches and panel discussions were filmed at SCMP’s Hong Kong headquarters and at a studio in Singapore, and broadcast live at the event’s Chengdu venue, Western China International Expo City, and also online. 

Coverage of the event delivered excellent results within a tight schedule and having to overcome technical hurdles.
Results
The forum attracted a combined audience of more than 190k at the venue and online worldwide on YouTube, Youku and WeChat.

Keynote speeches, economy showcases and panel discussions were filmed at SCMP’s headquarters 
and at a Singapore studio and broadcast live at the venue and online. 
morningstudio@scmp.com