Tiffany & Co.Celebrating Lovevisit page
Fashion and retail
Key objectivesTo promote the client’s #believeinlove campaign, and to tie in with a limited-time bridal salon pop-up shop at The Landmark, by celebrating love through engaging stories of couples who – despite facing obstacles – found a way for their love to win.
DeliverablesTwo video episodes with written articles hosted on pages designed and developed by SCMP; two cut-down versions of the video for social media; a photoshoot of the second couple at the pop-up bridal salon; two eDM blasts; three Facebook posts with additional media boosting; and additional social media distribution on Twitter and YouTube.
Episode 1, featuring the love story of Mrs Hong Kong World and her husband was the highest trafficked article among all articles published in the Life / Lifestyle section on SCMP platforms – out of more than 100 articles published online – over the course of a two-week period following launch.
Combined with Episode 2, the campaign garnered 2,100 engagements on social media.