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MoxA New Way of Banking Has Arrivedvisit page
Branded Content
Banking and Finance
Key objectivesTo coincide with Mox Bank’s five-month anniversary, the online bank asked Morning Studio to create a multimedia, infographic written article to celebrate its success and achievements, and share its plans for 2021 and beyond.
This content generated top-of-mind awareness of Mox among the business & finance readers in Hong Kong, leading them to consider Mox as the thought leader in virtual banking.
DeliverablesMorning Studio produced one written story with multimedia infographics based on an interview with Mox Bank’s CEO. The story was promoted on SCMP.com via media banners and was further distributed on SCMP’s social channels, including Facebook and LinkedIn. 
Results
The article received more than 50,000 page views and over 43,000 unique visitors – of which 64%+ were from the targeted location of Hong Kong. 
 
The multimedia infographic story featured a combination of different graphics and illustrations to accompany the text, 
 to create a visually dynamic, fun story that appealed to readers.

Effective off-platform distribution enhanced reach and engagement by expanding its reach to 
more than 164,000 users and generated over 10,000 engagements.
morningstudio@scmp.com
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