The article received more than 50,000 page views and over 43,000 unique visitors – of which 64%+ were from the targeted location of Hong Kong.
The multimedia infographic story featured a combination of different graphics and illustrations to accompany the text,
to create a visually dynamic, fun story that appealed to readers.
Effective off-platform distribution enhanced reach and engagement by expanding its reach to
more than 164,000 users and generated over 10,000 engagements.