KSK Land8 Conlayvisit page
Key objectivesKSK Land’s 8 Conlay, Kuala Lumpur’s new luxury icon of the city, was looking to drive awareness about the latest residential property and tell its story to people in Hong Kong in a creative and engaging way.
DeliverablesMorning Studio told 8 Conlay’s story by giving users a multimedia experience — an interactive and highly visual online piece where users were able to engage with fact sheets, photos, videos and maps of the property. The multimedia story was then distributed and promoted through SCMP’s social channels: Facebook and Instagram.
Results During the campaign period, there were 343,000+ engagements on the topic channel.
Over 1.28M users were reached through banner impressions and social media reach.
Our story and social media posts led to multiple sales of the property, directly attributable to our campaign.