Among all campaigns active simultaneously on SCMP.com, “Meeting Halfway” stood out in performance on SCMP News Facebook page with a combined reach of over 1.7 million and more than 16,000 click-throughs to the articles.
This campaign performed 50% better than other active campaigns during the same period, with over 140,000 page views.
Throughout the campaign period, both articles were ranked within the top two Most Viewed, averaging over 61,500 page views.
