As a returnee from the UK, Sonia is fond of energetic, inspiring and multicultural environments. Having graduated with a master’s degree in air transport management from the University of Surrey, Sonia has professional experience that previously revolved around the aviation and hospitality industries.
Before joining Morning Studio, Sonia worked with the largest global airline catering and service provider, managing a large portfolio of international airline clients such as American Airlines and Air China.
As a self-taught web developer and digital content creator, Sonia has the hunger and appetite to learn about the art of storytelling, and she is amazed at how quickly the marketing industry has evolved.
Marketing expert Doug Kessler once said: “Traditional marketing talks at people. Content marketing talks with them.” That made Sonia realise marketing is no longer about one-way communication, and being an account manager is no longer only about retaining client relationships – it also calls for being compassionate and curious in order to create engaging stories for the audience. She believes this is how to harness one’s power as a marketer.