After a stint as a graphic designer, he joined Asia Television in 1995 as a research writer for hit infotainment show Hong Kong Today and found his true calling: storytelling. The job took him to, among other places, the 50th Cannes Film Festival where Wong Kar-wai became the first Hong Kong filmmaker to win the Best Director Award. He was also sent to Los Angeles to locate and interview the parents of a murder victim of Hong Kong-born serial killer Charles Ng. 

In 1998, he joined HK Magazine as editor of the Dish of Dining column, and that role led him to a decades-long career in food writing and the opportunity to become the founding editor of SCMP's Good Eating dining guide, which he oversaw from 2004 to 2008. 

His four-year editorship of Business Traveller Asia-Pacific took him around the world for many unusual experiences that included a non-scheduled flight out of Airbus headquarters in Toulouse, France, to Bangkok via Dubai. 

His professional experience also includes being deputy editor of Cathay Pacific's in-flight magazine, Discovery, and contract work for fund manager Fidelity and government department InvestHK.

We all know the saying: “Everybody loves a good story.” There are many ways to present the same thing; ultimately, however, Reggie believes that being able to package it as a gripping narrative is the key to engaging people.