Pauline has 15 years’ experience in marketing and communications, which includes working at the renowned advertising agencies of McCann-Erickson and M&C Saatchi.
In 2010, Pauline joined the South China Morning Post (SCMP) to take up a client servicing role in the newly established Marketing Solutions team. The department was created to offer advertisers holistic marketing strategies that go beyond ad space.
She took the leading role in a number of key projects, such as custom publishing and corporate videos for the MTR’s 36th anniversary, the annual event for Swire Properties: Starstreet Gourmet & Wine Walk, creative campaigns for LANDMARK – which involved engaging A-list actress Gwyneth Paltrow – and the award-winning campaign to help launch Club Med Sanya.
Pauline has since extended her strategic role in Trade Marketing for SCMP, where she aims to enhance the company’s unique position within the region’s marketing community.
She was one of the key contributors in the launch of Morning Studio by creating the “Good Morning, Hong Kong” campaign with a pop-up art gallery at K11 Atelier and developing the website and various communications in Hong Kong, mainland China and Singapore.
Pauline now oversees the Events team of Morning Studio and works closely with her colleagues to develop insightful O2O strategies for brands.