Michala’s mission is to create engaging content that communicates each brand’s campaign, while maintaining SCMP’s editorial judgment and values.
Prior to joining SCMP, she spent more than eight years creating video and sponsored content for CNN International. Working with their special projects unit, Michala was head producer of Talk Asia, interviewing global heavyweights such as Elon Musk, Pharrell, Ed Sheeran and Anna Wintour. Outside of Talk Asia, she built up a diverse portfolio that includes documentaries (she once drove 10 hours in rural Indonesia to explore the death traditions of the city of Toraja), travel, lifestyle, and a variety of social and digital content.
"Storytelling is the most powerful way to put ideas into the world today." Robert McKee’s words define Michala’s ethos when it comes to creating a successful branded content campaign.