Corinne, who was born and raised in Hong Kong, spent four years at university in Seattle before starting her career as an account executive at an American Association of Advertising Agencies company.
Her success in winning a prestigious Kam Fan award, which recognises outstanding creative achievement within Hong Kong advertising industry, continues to motivate and inspire her work.
She believes that “advertising is all about changing behaviour”, and has extensive experience of working on developing behavioural changing campaigns.
Her time as a marketer with one of the top financial product aggregators in Southeast Asia also helped to hone her marketing skills, including an understanding of how good marketing content and storytelling can help to influence behaviour.
“Stories can change not only the way we think, but also the way we behave; a compelling story can challenge our fixed ideas and open our minds to new possibilities,” she says.