Lillian is a journalist-turned-marketer who channels her content development background and project management skills to help brands connect with audiences on a deeper, more personal level.
Her belief in content marketing is summed up by the wise words of marketer Joe Chernov: “Your top-of-the-funnel content must be intellectually divorced from your product, but emotionally wed to it.”
Before joining Morning Studio, Lillian served as a television news reporter, entertainment show producer and presenter, and film marketer across Beijing and Los Angeles for five years.
She then returned to studying to gain an MBA degree to sharpen her business acumen.
Lillian approaches each project with a sense of curiosity and flexibility – while always putting people at the centre.