H Queen’sTaste of Artvisit page
Key objectivesTo increase awareness of H Queen's among influential and quality art lovers; to promote newly open tenants; to strengthen the position of H Queen’s as the centre of dining, art and lifestyle; and to promote the property and raise awareness of those high-net-income audiences or art piece collectors.
DeliverablesHong Kong’s distinctive H Queen’s venue where “art meets lifestyle,” held its “Taste of Art” event on 3 November 2018, offering a unique epicurean experience juxtaposing world-class art with world-class dining. The exquisite event featured guided tours of H Queen’s acclaimed galleries, art appreciation and investment seminars, as well as workshops on calligraphy and wine tasting. eDMs, a print ad, a post-event news report were employed for event promotion. Morning Studio took care of all event creatives and event production, negotiated with tenants, proposed educational and experiential workshops, and recruited a wine sponsor to delight guests with a wine tasting session.
Results Over 200 paid attendees participated in the event
Packed houses for all workshops, with over 95% turnout rate
Client satisfaction and a commitment to run the event again the following year