Storytelling is at the team’s core. We connect with our readers through human-centric stories while enabling our brand partners to achieve their marketing objectives and strategic aims.
Our branded content is data-driven yet highly engaging, providing adaptable solutions to our clients through the creative use of multimedia resources – including fresh narratives, compelling videos, eye-catching infographics and clever animation – as well as the application of search engine optimisation (SEO).
Content is crafted to SCMP’s high editorial standards and with the definitive voice of the SCMP platform on which it is featured, whether that’s SCMP.com, Goldthread or one of a slew of social media pages. It can also be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.
