We are the branded content team of the South China Morning Post (SCMP). As part of a media company that has been the region's main source of Asian and international news since 1903, we understand the importance of communication – and know what makes a good story.
SCMP has been a window to the world for its readers, and now it is also the world’s window, not only to China, but also the Asian region as a whole. Every day, as we wake up to Asia’s endless possibilities, we embrace the vibe and energy buzzing throughout the region to create content that moves the world.
What we do
We aim to engage our readers through storytelling while enabling the brand behind the content to achieve its marketing objectives. Our branded content uses multimedia resources, including eye-catching video, infographics and animation, and is search-engine optimised (SEO). The content is crafted to SCMP’s high editorial standards and with the unique voice of the particular SCMP platform on which it is featured, whether that’s SCMP.com, Abacus, Inkstone or Goldthread, and can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.